A series of print and digital pieces that resulted in a 31% first wave response rate? Some might say that’s going “Above and Beyond…”
Thank you, I’ll be here all week! And remember, tip your hostess.
Titled “Every Picture Tells A Story,” this New Owners Welcome Kit featured a set of mobile camera lenses, we encouraged new owners to go on their own epic adventures and share their stories via social media.
“Drawing on emotional benefits in direct mail, especially for a company with a strong brand identity, is more important than focusing on technical features or price."
"Land Rover's Direct Mail Builds Inspiration." Target Marketing Magazine, Apr. 2017
