Land Rover — Digital & Integrated
Creative Direction / Copywriting / Digital & Direct
Test Drive on Demand
How do you get more people to test drive a Land Rover when dealerships close at 5 on Saturdays and aren't open Sundays?
You create an app that lets customers find and reserve strategically placed Land Rovers for test drives outside normal showroom hours.
Concept development / App experience
Vehicle Technology
Land Rovers are packed with some pretty sophisticated technology. There's also a fine line between explaining how something works and making someone wish they'd never asked.
So, how do you turn complicated features into simple, engaging stories about what they do, why they matter, and how they make driving a Land Rover better?
Well, it’s not The Sopranos. But it’s something.
Customer Retention
How do you convince someone it's time for a new Land Rover when they haven't even started thinking about replacing the one they already own?
Well, with response rates as high as 31% in the first wave, it turns out knowing when to say something can be just as important as knowing what to say.
Direct Mail
Did you know there used to be these things called magazines? Some even talked about Direct Mail.
“Drawing on emotional benefits in direct mail, especially for a company with a strong brand identity, is more important than focusing on technical features or price."
Land Rover's Direct Mail Builds Inspiration.
Target Marketing Magazine, Apr. 2017