BMW — Commercials

Concept Development / Copywriting / Film

Parents

The actress in the hat was on the shorter side and had to continuously jump up and down to keep her face above water. Needless to say, she got tired, started going under, and had to be rescued.
After we got the shot, of course.

Coworkers

Like Parents, Coworkers was directed by Chris Smith, who also directed two of my favorite docs, “American Movie” and “Wham!”

What You Love

Even without the disclaimer, you can tell this kid’s parents never let him do the “hand flying out the window” thing before.

Magnetic

Not gonna lie, it’s only going to look like an M.

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